Boca Raton has become a front-row audience for modern entrepreneurship—where capital, creativity, and technology converge. That spirit was on full display in Season 4, Episode 9 of Go Fund Yourself, which aired January 15 and featured two companies taking very different—but equally scalable—paths to growth: Getliquid.io and Ambigram.
While neither company is headquartered in Boca Raton, the entrepreneurial DNA they represent is familiar to South Florida’s growing base of investors, founders, and operators: disciplined execution, strong intellectual property, and a clear strategy for scale.
GetLiquid.io: Reengineering Access to Real Estate Capital
Getliquid.io arrived with a proposition that resonated strongly with business-minded viewers: modernizing real estate investing without sacrificing compliance or credibility.
Founder Mike Bitonti positioned the company as a regulated fintech platform using blockchain infrastructure to streamline real-world real estate transactions—not as a speculative crypto venture. The focus was on transparency, governance, and operational efficiency, values that increasingly matter to institutional investors and sophisticated capital partners.
The company’s traction—nearly $5 million in completed transactions—underscored an important theme for South Florida’s finance and real estate community: innovation succeeds fastest when it enhances trust rather than bypassing it. For a region deeply tied to real estate development and investment, Getliquid.io’s approach reflects a broader shift toward technology-enabled access paired with regulatory discipline. To learn more about Liquid (Getligquid.io) and investment opportunities, click here.
Ambigram: Where Design, Identity, and IP Become a Business Platform
In contrast, Ambigram brought creativity to the forefront—while still grounding its vision in sound business fundamentals.
Founded by Lee Brett, Ambigram transforms ambigrams—words that read the same upside down or backward—into wearable art and collectible design assets. What could easily be dismissed as novelty was presented instead as a serious intellectual property business with long-term licensing and brand expansion potential.
Brett openly discussed the operational realities of building a creative company, from trademark protection to defending original work—challenges familiar to founders in media, fashion, and consumer branding. His focus on resilience and IP strategy mirrored the same rigor often associated with tech startups.
Looking ahead, Ambigram is exploring how emerging tools, including AI-driven personalization, can expand its reach across products and platforms—an approach that aligns with Boca Raton’s growing interest in creator-led, tech-enabled brands. To learn more about Ambigram or about investing, click here.
Different Paths, Shared Fundamentals
What made Episode 9 particularly relevant for the South Florida business community was the contrast in models:
- Liquid.io represents infrastructure-driven innovation—regulated, transaction-based, and built for scale.
- Ambigram represents brand-driven growth—powered by storytelling, identity, and intellectual property.
Despite their differences, both companies demonstrated the same core truth: sustainable growth comes from clarity of vision, operational discipline, and adaptability.
That’s why Go Fund Yourself continues to resonate with audiences in Boca Raton and beyond. It doesn’t just spotlight ideas—it examines how businesses are actually built, funded, protected, and scaled in today’s economy.
For entrepreneurs, investors, and executives watching from South Florida, Episode 9 offered a timely reminder: there is no single formula for innovation—but strong fundamentals always matter.
Watch the replay on Cheddar TV here.
Interested in applying to be on the show? Applications are now open. Click here.
