Innovation is in the air—literally and figuratively—as two standout startups take center stage on national TV.
Season 3 of the hit entrepreneurial series Go Fund Yourself premiers Thursday, August 7, at 7PM ET on Cheddar TV, and all eyes were on Flexicon, a next-gen home fitness company founded right here in Boca Raton. Joining Flexicon in this high-stakes pitch showdown was Pathogenix.ai, a company tackling the future of indoor air quality with artificial intelligence.
The show, created by tech entrepreneur Rory Cutaia, features weekly live pitches from early-stage startups in front of a panel of renowned business leaders, known as “The Titans.” Judges include Jayson Waller, bestselling author, serial entrepreneur and media personality, and David Meltzer, Chairman of the Napoleon Hill Institute, bestselling author and global business strategist.
For Boca residents, the premiere offered a double dose of inspiration: a spotlight on local entrepreneurship and a glimpse into global health tech innovation.
Flexicon: Boca’s Big Bet on Smarter Strength Training
Founder: Blake Kassel
Wefunder Campaign here.
If you’ve been hearing buzz about resistance bands and whisper-quiet workouts in Boca fitness circles and beyond, it likely traces back to Blake Kassel, the Boca-based founder of Flexicon.
Flexicon is revolutionizing home fitness with a sleek, compact gym system that trades clunky free weights for smart, surgical-grade resistance bands. But don’t mistake this for another late-night infomercial gadget—this is serious strength training with science behind it.
The system features a steel-frame tower and Flexicon’s proprietary clip-and-loop bands, allowing for hundreds of controlled exercises—all with zero joint strain. It’s ideal for anyone looking to build muscle without beating up their body or breaking the bank on gym memberships.
What began in Kassel’s Boca garage is now making waves nationally. With a fast-growing customer base, 5-star reviews, and ambitions to dominate the $20B+ home fitness market, Flexicon is a testament to the kind of bold innovation thriving in South Florida.
“Boca isn’t just beaches and brunch—it’s a hub for breakthrough ideas,” Kassel said. And based on the buzz Flexicon generated on Go Fund Yourself, he’s absolutely right.
Pathogenix.ai: Innovation in the Air
Founder: Eugenie Addison
Wefunder Campaign here.
While not based in Boca, Pathogenix.ai brings a solution that matters from Boca to Bangkok—and everywhere in between.
Founder Eugenie Addison introduced viewers to a sleek, AI-powered device that detects and neutralizes airborne threats like viruses, bacteria, and chemicals—in under five minutes. With public awareness around air quality at an all-time high, the timing couldn’t be better.
The Pathogenix.ai Monitor isn’t just smart—it’s proactive. Designed for homes, schools, hospitals, and offices, it combines real-time pathogen detection with built-in purification capabilities. And it doesn’t stop there: the system also tracks air quality trends and health data to help users make informed decisions.
Addison’s pitch struck a chord with the Titans, who praised both the technical depth and real-world utility of the product. As we all continue to rethink health and safety in indoor environments, Pathogenix.ai offers peace of mind—backed by data.
Go Fund Yourself: Where Boca Ideas Go Big
With over 500,000 viewers per episode, Go Fund Yourself is more than a show—it’s a launchpad. Entrepreneurs like Kassel and Addison now have a national stage to share their ideas, and the exposure is game-changing.
What makes the show unique is not just the funding opportunity, but the mentorship from business heavyweights, and the audiences involvement. Cutaia, Waller, and Meltzer go beyond writing checks—they share insights, connections, and real business strategy. Plus viewers can invest – and buy – in real time.
For Boca’s innovation ecosystem, Go Fund Yourself is another example of how our local visionaries are stepping onto the national stage and making a mark.
Want In?
If you’re a founder with a big idea—or an investor looking for the next big thing—you don’t have to just watch the show. You can be part of it.
- Apply to pitch here
- Missed the Show? Watch on demand here
Boca may be best known for its sunshine, but with companies like Flexicon and Pathogenix.ai, it’s also shining a light on what’s possible when innovation meets opportunity.
